About FOMO Social
We're rewriting the rules of brand attention.
FOMO Social is the brand console for ComeClosely. We built it because attention got cheaper to buy and harder to earn — and the brands behind the moments we love deserved a better deal.
Our mission
Close the loop on attention.
For two decades, brands have rented attention from platforms that keep the audience, the data, and most of the dollars. The user gets ads, the brand gets impressions, and nobody walks away with a real relationship.
We think the loop should close. A dollar a brand spends to earn attention should come back to that brand as a redeemed ticket, a free dessert, a wristband, an upgrade. The user wins something real. The brand keeps the audience.
FOMO points are the simplest expression of that idea: a closed currency, pegged to USD, that only moves between you and the people who showed up for you.
“Stop renting attention. Start owning the loop.”
Every point a brand puts into the system comes back as a redeemed reward at that same brand. No leakage, no laundering, no middleman skim.
By the numbers
Simple economics. No fine print.
= $1 USD
Pegged exchange
Cash-out, ever
Closed loop
Sign-up to live
Time to first campaign
Verticals & growing
Brand categories
How we got here
Four years. One loop, getting tighter.
- 2022Milestone
Founded
Two product engineers, one frustrated marketer, and a shared bet that ad spend was broken.
- 2023Milestone
ComeClosely launches
The consumer app ships on iOS & Android — a social layer for the moments people show up for.
- 2024Milestone
First brand partners
Festivals and indie venues co-design the early reward mechanics. Engagement-per-dollar 3x display ads.
- 2025Milestone
FOMO points go live
Stripe-backed wallets, Passport-secured ledger, and the first closed-loop campaign hits 50K pts in a weekend.
- 2026Milestone
Today
Hundreds of campaigns running across festivals, music, restaurants, and retail — same loop, more orbits.
What we believe
The principles that shape every decision.
Closed-loop by design
Dollars enter as points, fund campaigns, get earned by users, and are redeemed only at your brand. No middleman skim, no point-laundering, no leakage.
Brands stay in control
You define what earns, what redeems, and what unlocks. We provide the rails, the ledger, and the audience — never a templated playbook you can't override.
Real engagement, not bot farms
Every point is tied to a verified ComeClosely identity, an attended moment, or a measurable share. You pay for attention you can recognise.
The team
Built by people who've shipped at scale.
Veterans of consumer social, payments infra, and live-event production. We've all worked somewhere where attention was the product — and decided to build something better.
★ Admit one ★
Want to fund the next moment?
Spin up a brand account in minutes, top up FOMO points, and get your first campaign live before the weekend. We handle the rails — you keep the loop.
Hello, friend